PROJECT REQUEST

Course Title

Marketing Live Case (Spring 2021)

Collaboration Overview

SUNY Potsdam is searching for companies interested in participating in a semester-long Live Case with their Marketing Course this spring.

We will work with you and your team directly on designing a project engagement that aligns our course learning objectives with your company goals so that everyone wins!

Interested in this engagement?
Get started below!

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  • Write a short description of your collaboration goals including key milestones and objectives at a high level. You’ll have time to add more detail later, this is just the project synopsis.
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Program & Course Info

SchoolSchool of Education & Professional Studies
CourseMarketing Live Case (Spring 2021)
Graduate / UndergraduateN/A
Students EnrolledN/A
Student Time Commitment4-7 Hours
Class Meeting Day & Time*Tuesdays & Thursdays (12:30 PM ET - 1:45 PM ET)

*Note: Company, faculty, and students will finalize meeting and communication schedule after collaboration is finalized

Collaboration Requirements

Requested Industries
Business Services, Consumer Services, Education, Government, Information Technology, Media, Non-Profit, Real Estate, Retail, Travel & Tourism
Requested Company Size
  • Pre-Revenue Startup
  • Established Startup
  • High-Growth Startup
  • Small Business
  • Medium Business
  • Large Enterprise
Duration (03/01/2021 - 05/14/2021)
LocationN/A
Company Time Commitment2 Hours per week of mentoring, answering key questions, and providing access to helpful resources
Project Count3

Timeline & Next Steps

  • January 15, 2021

    Finalize all materials for engagement

  • February 8, 2021

    Students are provided with access to project materials and background information

  • February 19, 2021

    Project teams are finalized

  • March 1, 2021

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference Erin and the Pinnacle Group Leadership into our class to kickoff the project.

  • May 14, 2021

    OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.

Topics of Interest

Project categories and templates that might inspire you…

Data Management

Data Scrubbing & Reorganization
Data Synthesis & Visualization
KPI Design Visualization

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes

Marketing

Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

PR & Communications

PR Strategy Consulting
Communications Planning
Messaging & Tone Advancement

Sales & Business Development

New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing

School Supervisors

Instructor

Savita Hanspal

[email protected]

Projects