SUNY Potsdam is searching for companies interested in participating in a semester-long Live Case with their Marketing Course this spring.
We will work with you and your team directly on designing a project engagement that aligns our course learning objectives with your company goals so that everyone wins!
Engagement Format: Live Case
Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Program & Course Info
|School||School of Education & Professional Studies|
|Course||Marketing Live Case (Spring 2019)|
|Graduate / Undergraduate||N/A|
|Student Time Commitment||4-7 Hours|
|Class Meeting Day & Time*||Tuesdays & Thursdays (12:30 PM ET - 1:45 PM ET)|
*Note: Company, faculty, and students will finalize meeting and communication schedule after collaboration is finalized
Business Services, Consumer Services, Education, Government, Information Technology, Media, Non-Profit, Real Estate, Retail, Travel & Tourism
|Requested Company Size|
|Duration||(02/08/2021 - 05/03/2021)|
|Company Time Commitment||2 Hours per week of mentoring, answering key questions, and providing access to helpful resources|
Timeline & Next Steps
November 1, 2018
Collaboration request published. Companies may express interest in participating.
November 16, 2018
School faculty will begin interviewing interested companies and discuss project ideas.
December 14, 2018
Final date for companies to express interest in participating.
January 1, 2019
School faculty and project champion finalize project charter, legal documents, and background materials.
February 7, 2019
OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.
May 17, 2019
OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.
Topics of Interest
Project categories and templates that might inspire you…
Data Scrubbing & Reorganization
Data Synthesis & Visualization
KPI Design Visualization
Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing
PR & Communications
PR Strategy Consulting
Messaging & Tone Advancement
Sales & Business Development
New Business Opportunity Assessment