Live Case – Project

Retail eCommerce Persona Interviews

A Collaboration Between

Engagement Synopsis

We are looking to get a deeper understanding of our personas so we can write more effective content. This would be a fun project and I can guarantee students will learn a lot about some foundational work that many B2B companies don’t do properly. There is an opportunity to expand this project to a content messaging framework if needed.

Company Information

CompanyIntelligence Node
HQN/A
RevenueUnlisted
Employees100-500
StageEstablished Startup
Hiring PotentialN/A
Websitehttp://intelligencenode.com

Company Overview

Intelligence Node is a real-time retail price intelligence platform that empowers businesses to grow profitability by using AI-driven competitive insights. We have created the world’s largest pricing dataset with unmatched accuracy - and feed the growth of more than $600 billion in retail revenue globally by helping category leaders like Walmart, Jockey, Unilever, Li & Fung, Lenovo, and many others.

Company Supervising Team

Company Admin

Leela Gill

[email protected]

Course Info & Engagement Details

SchoolLougheed Center for Applied Learning
Engagement FormatLive Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseFall 2021: Live Cases
LevelN/A
Students EnrolledN/A
Meeting Day & TimeMondays & Wednesdays
Student Time Commitment4-7 Hours Per Week
Company Time Commitment1 Hour
Duration15.57 Weeks

Project Topics

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Collaboration Timeline

Touchpoints & Assignments Due Date Submission

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