Live Case – Project

Product Analysis with Focus on Growth

A Collaboration Between

Engagement Synopsis

Prompt’s mission is to make students better writers. We are well known for college admissions essays. Our platform was used by 400 organizations to work with 5,000 students on more than 100,000 essays last year. Our elite network of Writing Coaches provided feedback on more than 13,000 admissions essays in the past 6 months (more than any other college essay-focused company in the US).

We just launched a Writing Coaching Subscription product aimed at high school and college students to improve writing skills. The product is a Virtual Writing Center that works how students work – even the procrastinators. For $599 per year or $75 per month, students get 6 credits to use on the following:

  • Coaching calls (2 credits) – a 15-20 minute call with a Writing Coach to help you get started with your writing (i.e. you upload the assignment and discuss a strategy for approaching writing the essay)
  • Quick Reviews (1 credit) – The 2-3 most important things you can do improve your essay within the amount of time you’re willing to spend to fix it (e.g., here’s what you can do in 30 minutes…). The review is returned within a few hours and focused on the content and structure of the writing (as opposed to grammar).
  • Detailed Review (3 credits) – A complete review of the essay returned within 24 hours, focusing on content, structure, and grammar (i.e. will contain sentence-level suggestions).

We’re thinking about growth – our target is to get 1,000 subscribers this year. Here are some of the questions we’re thinking through that the students could work on as part of their project(s). Ideally, students would conduct surveys, focus groups, and deep-dive interviews with people in the target customer segments.

Company Information

CompanyPrompt
HQNew York
RevenueUnlisted
Employees50-100
StageEstablished Startup
Hiring PotentialFormal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttps://prompt.com

Company Overview

Prompt’s mission is to make people better writers. We do this in three ways: (1) software for educators to efficiently grade and provide feedback on essays, (2) tools to guide people through developing and structuring content, and (3) writing tutoring at scale provided by Prompt's network of writing tutors or the staff of any organization. Prompt's SaaS products and writing tutoring services are used by hundreds of organizations and thousands of students.

Company Supervising Team

CEO & Co-Founder

 

[email protected]

Course Info & Engagement Details

SchoolSchool of Education & Professional Studies
Engagement FormatLive Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseMarketing Live Case (Spring 2019)
LevelN/A
Students EnrolledN/A
Meeting Day & TimeTuesdays & Thursdays (12:30 PM ET - 1:45 PM ET)
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration12 Weeks

Project Topics

Data Management

Growth Strategy

Marketing

PR & Communications

Sales & Business Development

School Supervisors

Instructor

Savita Hanspal

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

  • February 21, 2019 - Analyzing Market Need

    How many students are comfortable with their writing abilities? How many students are getting help with their writing today? How many want to get help but aren’t? What are the ways they’re getting help now and do they feel the help is working? How does this differ for high school versus college students?


    Suggested Deliverable:

     

  • March 1, 2019 - Analyzing the Customer

    What is the profile of the buyer? Is it a parent or the student who is making the decision? How does this differ for high school and college students? Are there any online tools that students use to assist in writing their papers?


    Suggested Deliverable:

     

  • March 15, 2019 - Analyzing the Product

    Does the product fit the market need, or do there need to be some adjustments to it? (note: we’ve done some fairly extensive testing, so we feel comfortable with it, but it’s a helpful exercise for students as they’re doing their research as marketing needs to work closely with product design).


    Suggested Deliverable:

     

  • April 12, 2019 - Analyze the Pricing Strategy

    How do people feel about the pricing? Would they be willing to pay more? Does it need to be less? How does this differ by customer segment?


    Suggested Deliverable:

     

  • April 19, 2019 - Analyzing Customer Acquisition Strategy

    What are the lowest-cost, most-trusted, highest-volume ways to reach the target customer segments? e.g., an online ad solution (e.g., Google, FB), targeted ads with specific universities (e.g., school newspaper), partnerships with study-related websites students frequent, campus ambassador programs, parent groups.


    Suggested Deliverable:

     

  • April 26, 2019 - Analyze the Company's Marketing Message

    What do students care about? What pitches will resonate the most with students of various customer segments?


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  • May 13, 2019 - Prepare the Final Presentation

    Please convert your insights into a final presentation and paper for the Prompt team!


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Project Resources

There are no resources currently available