Prompt’s mission is to make students better writers. We are well known for college admissions essays. Our platform was used by 400 organizations to work with 5,000 students on more than 100,000 essays last year. Our elite network of Writing Coaches provided feedback on more than 13,000 admissions essays in the past 6 months (more than any other college essay-focused company in the US).
We just launched a Writing Coaching Subscription product aimed at high school and college students to improve writing skills. The product is a Virtual Writing Center that works how students work – even the procrastinators. For $599 per year or $75 per month, students get 6 credits to use on the following:
- Coaching calls (2 credits) – a 15-20 minute call with a Writing Coach to help you get started with your writing (i.e. you upload the assignment and discuss a strategy for approaching writing the essay)
- Quick Reviews (1 credit) – The 2-3 most important things you can do improve your essay within the amount of time you’re willing to spend to fix it (e.g., here’s what you can do in 30 minutes…). The review is returned within a few hours and focused on the content and structure of the writing (as opposed to grammar).
- Detailed Review (3 credits) – A complete review of the essay returned within 24 hours, focusing on content, structure, and grammar (i.e. will contain sentence-level suggestions).
We’re thinking about growth – our target is to get 1,000 subscribers this year. Here are some of the questions we’re thinking through that the students could work on as part of their project(s). Ideally, students would conduct surveys, focus groups, and deep-dive interviews with people in the target customer segments.
Company Supervising Team
Course Info & Engagement Details
|School||School of Education & Professional Studies|
|Engagement Format||Live Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.|
|Course||Marketing Live Case (Spring 2019)|
|Meeting Day & Time||Tuesdays & Thursdays (12:30 PM ET - 1:45 PM ET)|
|Student Time Commitment||4-7 Hours Per Week|
|Company Time Commitment||2 Hours|
PR & Communications
Sales & Business Development
There are currently no students assigned.
|Touchpoints & Assignments||Due Date||Submission|
Key Milestones & Project Process
February 21, 2019 - Analyzing Market Need
How many students are comfortable with their writing abilities? How many students are getting help with their writing today? How many want to get help but aren’t? What are the ways they’re getting help now and do they feel the help is working? How does this differ for high school versus college students?
March 1, 2019 - Analyzing the Customer
What is the profile of the buyer? Is it a parent or the student who is making the decision? How does this differ for high school and college students? Are there any online tools that students use to assist in writing their papers?
March 15, 2019 - Analyzing the Product
Does the product fit the market need, or do there need to be some adjustments to it? (note: we’ve done some fairly extensive testing, so we feel comfortable with it, but it’s a helpful exercise for students as they’re doing their research as marketing needs to work closely with product design).
April 12, 2019 - Analyze the Pricing Strategy
How do people feel about the pricing? Would they be willing to pay more? Does it need to be less? How does this differ by customer segment?
April 19, 2019 - Analyzing Customer Acquisition Strategy
What are the lowest-cost, most-trusted, highest-volume ways to reach the target customer segments? e.g., an online ad solution (e.g., Google, FB), targeted ads with specific universities (e.g., school newspaper), partnerships with study-related websites students frequent, campus ambassador programs, parent groups.
April 26, 2019 - Analyze the Company's Marketing Message
What do students care about? What pitches will resonate the most with students of various customer segments?
May 13, 2019 - Prepare the Final Presentation
Please convert your insights into a final presentation and paper for the Prompt team!
There are no resources currently available