Sales and Marketing Channel Assessment, Performance Recommendations and New Strategy Development

Case Synopsis -

Mysteria Cosmetics needs help analyzing their sales and marketing strategy. Through a careful analysis of their current strategy, they’re hoping you can make recommendations on how they might be able to reach more customers more effectively. They’re looking for a comprehensive plan of how they can launch a new strategy and the outcomes they can expect if successful.

Relevant Topics

Growth Strategy


Purchasing, Logistics, Supply Chain

Sales & Business Development

Learning Objectives

  • Students will learn how to understand a product set, and to think critically about how to grow revenue at a startup organization.
  • Students will get exposure to a growing industry (cosmetics).
  • Students will understand how to analyze and leverage channel partners for marketing and sales.
  • Students will learn how to develop a comprehensive marketing strategy.
  • Students will learn about Productizing and Marketing CPG.

Company Overview

NameMysteria Cosmetics
TaglineMysteria is an independent premium cosmetics label focusing to create high-quality products that are natural, chemical free, and functional while promoting lip health
# Employees1-5
Hiring Potential
  • Follow-on Projects
  • Formal Internship
  • Entry Level Full-Time
  • Upper Level Full-Time
Growth StageEstablished Startup
Funding StatusSeed Stage
Funding SizeUnlisted
DescriptionMysteria Cosmetics has taken off over the past year, selling ​thousands of units​ to customers ​across the globe​. Today, the company is scaling quickly, but the whole process, including sourcing raw materials, product development, product formulation,marketing, and sales are done by the two co-founders exclusively. They’re very excited to open up their company for the first time to students so that they can gain a better understanding of their business.
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Project Resources

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Project Milestones

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