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Regional Analysis for Wild Kombucha Expansion
Case Synopsis -
Product Design & Development
Purchasing, Logistics, Supply Chain
Sales & Business Development
- Students will help craft customer acquisition strategies.
- Students will consider ways of expanding core product distribution to new audiences.
- Students will learn the complexities of distributing refrigerated products.
|Tagline||Mobtown Fermentation is a kombucha manufacturer based out of Timonium, Maryland.|
|Growth Stage||High-Growth Startup|
|Funding Status||Seed Stage|
|Funding Size||500,000 - 1,000,000|
|Description||Mobtown Fermentation is a health beverage manufacturer based out of Timonium, Maryland. Their primary product is Wild Kombucha, a cause-driven urban spin on an ancient probiotic drink. Sergio Malarin and Adam Bufano grew up making kombucha and other fermented foods including kimchi, sauerkraut, and pickles. When their parents moved to Peru, they left Adam their brewing equipment. He came across the jars and hand bottlers while cleaning out the garage one day, and decided to try brewing. He fell in love with the process and worked to perfect the family recipe over the next 5 years. First friends and family started buying his brew, then some students from Johns Hopkins, and eventually a couple stores were asking for it. Knowing that he could not do this alone, he teamed up with Sergio and their childhood friend Sid.|
|About||ARVE Error: Mode: lazyload not available (ARVE Pro not active?), switching to normal mode|
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