Private Sector Strategy for GoodTemps (Temp Service Connecting People with Disabilities to Employment)

Case Synopsis -

GoodTemps at Goodwill NY/NJ helps jobseekers with disabilities and other barriers to employment find work in the NYC metropolitan area and New Jersey. Traditionally, GoodTemps has primarily served public sector clients, particularly New York City Mayoral Agencies. However, recent government funding cuts resulting from COVID-19 have reduced our active temp assignments by half. To put our temps back to work, we need to diversify the employers we serve and expand into the private sector. We are seeking a capstone team to help us analyze the private sector temp market and develop a targeted strategy for engaging private sector businesses. Specifically, we want a landscape analysis of industries that use temps heavily, an analysis of where there are pockets of economic growth in those industries, and recommendations around how best to engage high-potential employers around our services.

Relevant Topics

Corporate Social Responsibility

Customer Service

Growth Strategy



PR & Communications

Sales & Business Development

Talent Management

Company Overview

NameGoodwill Industries NYNJ
TaglineGoodwill NYNJ
HQNew York City
# Employees500-2500
Hiring Potential
  • Entry Level Full-Time
Growth StageMedium Business
Funding StatusPhilanthropic/Donor/Grant-Based
Funding Size10,000,000 - 50,000,000
DescriptionOur Mission: Goodwill Industries empowers individuals with disabilities and other barriers to employment to gain independence through the power of work. The first Goodwill in the New York Metropolitan area originated in Brooklyn in 1915. We were started by two clergymen, one from the Brooklyn City Mission and Tract Society and the other from Plymouth Church of the Pilgrims, who were inspired by the work in Boston of national Goodwill founder the Rev. Dr. Edgar J. Helms. Goodwill Industries of Brooklyn became independent quickly; it incorporated as a nonprofit organization in 1920 to buy the building that contained its store and workrooms. In 1922, a Manhattan Goodwill was started through the New York Protestant Missionary Society. The Brooklyn and Manhattan Goodwills merged in 1962 to form Goodwill Industries of Greater New York. The move to our current Astoria headquarters took place in 1970. Goodwill Industries of New Jersey was founded in Jersey City in 1919 by St. Paul's Community House. New Jersey Goodwill later moved its program center to its current Harrison location. The Greater New York and Northern New Jersey Goodwills merged in 1999. Over 100 years later, we’re helping more than thousands of people a year — through our stores and programs - to more fully and independently participate in society.
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