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Existing Customer Growth
Case Synopsis -
In order to for Mobtown to continue growing, they need to increase their market share through expanding their relationships with existing customers.In order to do this, they need to better understand their customers and distribution channels. This project requires interviewing existing customers and distributors about the product so they can learn more about the relevant consumer preferences. They would like to collect as much feedback as possible, including metrics around customer satisfaction, customer retention, product enhancements, and product developments. This will also include an assessment of the competitive landscape so Mobtown Fermentation can better understand how they’re positioned and performing compared to their closest competitors.
Product Design & Development
Sales & Business Development
- gain an understanding of how to properly conduct account management and customer service.
- think outside the box, and consider new ways to expand sales with existing customers.
- understand and devise strategies to overcome the challenges associated with refrigerated product distribution.
|Tagline||Mobtown Fermentation is a kombucha manufacturer based out of Timonium, Maryland.|
|Growth Stage||High-Growth Startup|
|Funding Status||Seed Stage|
|Funding Size||500,000 - 1,000,000|
|Description||Mobtown Fermentation is a health beverage manufacturer based out of Timonium, Maryland. Their primary product is Wild Kombucha, a cause-driven urban spin on an ancient probiotic drink. Sergio Malarin and Adam Bufano grew up making kombucha and other fermented foods including kimchi, sauerkraut, and pickles. When their parents moved to Peru, they left Adam their brewing equipment. He came across the jars and hand bottlers while cleaning out the garage one day, and decided to try brewing. He fell in love with the process and worked to perfect the family recipe over the next 5 years. First friends and family started buying his brew, then some students from Johns Hopkins, and eventually a couple stores were asking for it. Knowing that he could not do this alone, he teamed up with Sergio and their childhood friend Sid.|
|About||ARVE Error: Mode: lazyload not available (ARVE Pro not active?), switching to normal mode|
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